Alexis Doreau

Product Designer · Growth · Brand

Based in Hossegor, France

Making the complex
feel simple.

I work with teams to turn complex possibilities into products that make sense. Connecting product strategy, design and growth — from the first conviction to the details of everyday use.

Explore my work

A few things I’ve helped shape.

Hover to play · Tap on mobile

A continuous thread

Before generating images,
there was understanding intent.

At Cerence, I worked with teams on intent, dialogue states and uncertainty: when to act, confirm or ask again. At Toongether, the challenge is creative agency — helping someone keep control of their characters, scenes and narrative as the models evolve. In both, the experience has to make the technology useful and its limits understandable.

Explore my work with AI

Working with your team

Along the whole
product journey.

A conviction gives us a direction. Understanding usage helps us challenge it. Together, we turn that into a product strategy, a coherent experience and a way to learn.

01

Uncover meaningful opportunities.

With the team, I explore the need behind a request, map the constraints and surface the assumptions that matter. Research and prototypes help us prioritise the questions worth answering.

02

Keep a clear product direction.

We connect the vision to a North Star: the value people should keep getting from the product. From there, we identify leading indicators and trade-offs, then prioritise a roadmap around the outcome we want to change.

03

Design a solution that holds together.

I work with engineers and product teams on flows, system states and interaction rules. Prototypes let us confront technical constraints early and preserve the intent through implementation.

04

Give the product a distinctive voice.

Together, we shape a visual language and a brand that extend from the interface to acquisition, onboarding and content. The expression can change; the product’s promise should stay coherent.

A direction, and the signals to challenge it.

A conversion rate is one signal. Activation, time to value, retention by cohort and the quality of the experience help explain it. I want the team to agree on what would count as progress, then use quantitative signals and qualitative feedback to decide what to change.

About

A product perspective.
A designer’s attention.

Alexis Doreau

I’m Alexis, a Product Designer working across product strategy, growth and brand. With the teams I support, I connect what people need, what the technology makes possible, and what can sustain a business.

My journey has taken me through Paris, Montréal and Bordeaux. Today, I live in Hossegor. I work alongside founders, engineers and product teams to frame the right questions, make trade-offs explicit, and carry an idea through to the experience people use.

A change of scenery. A consistent thread.

ParisMontréalBordeauxHossegor Now

From understanding to making

Figma to make hypotheses tangible through flows, interaction states and prototypes. Amplitude to read funnels and cohorts with the team, and connect design decisions to actual behaviour.

Product strategyInteraction designDesign systemsPrototypingGrowth & experimentationBrand experience

Along the way, a studio.

Back in France, I founded a studio to work with consumer product teams on their experience, positioning and growth.

Betclic

Product experience & poker app design

Zenly

Store storytelling & adaptation across markets

Fove

Exploring dating through stories, voice and personality

Working together

In their own words.

Alexis is a product designer with amazing UI skills and never-ending creativity. He helped us renew the look of our mobile app and look for outside-the-box ideas for our complex problems.

He has many skills in different aspects of design, such as motion, UI, and UX. If you are looking to embellish and liven up your product, he is a great asset to have.

Alexis is amazing to work with. He has a great ability to catch the identity and details that are expected from a project, while creating unexpected designs that really stand out. Alexis is passionate about his work, and this enthusiasm is contagious! Working with Alexis, you will get high quality work, and also a great human experience, he earns my highest recommendation.

Alexis is a great and talented product designer with a lot of sensibility and skills. He is one of the best I’ve seen for UI quality.

He is also nice and easy to work with! It was great to have him in the BetterSleep team.

More kind words

Alexis is always striving for innovation & pushing the boundaries of interactions. He excels at crafting delightful visuals and animations to take your project to the next level!

Alexis is the most talented UI designer I met in my career. He’s dedicated, creative, operational and nice to work with. I recommend him to anyone who wants to create a refined mobile user experience.

Alexis is a very good team player, takes criticism constructively and quickly pivots; with just a few cues, he can come up with an entire app! Creative, with an endless well of ideas.
Any team would be lucky to have Alexis!

Ahead of Alexis joining my team, I remember showing his work to others we worked closely with and how excited they were to get someone as talented as Alexis as part of our team. Once he arrived our expectations were exceeded. He brought not only know-how for the tools we used, and not only an enviable creative spirit, but a desire to stay on top of new ideas, new tools, and new opportunities.

After only a few months, he became the ‘go-to’ person for more than our UX/UI team, but for marketing, for product management, for executives, and beyond. He has a habit of proposing ways to move us beyond doing things that always looked and felt the same, even if it means spending extra time of his own to make a pitch.

He is easy to work with, eager for feedback on his work, and always striving to do better. We miss having him as a part of our team, but I know those who work with him in the future will benefit from the opportunity.