Alexis DoreauZenly / BRAND · STORE STORYTELLING
Make a world of connections
visible at first glance.
Bringing maps, friends and conversations into a coherent story for the app stores.
Product & interface design, with the project team
BRAND · STORE STORYTELLING
The context
With the studio, I supported the Zenly team on store presentation and adaptation across markets. The supplied work includes map views, friend interactions and the “your world” visual direction.
The question
A store page needs to communicate a product’s character and value in a few moments. The challenge is choosing which experiences to show, and in which order.
Design decisions
01 — Build a sequence around use.
The “world”, “friends” and “convos” screens form a simple progression: discover a place, see the people who matter and start a conversation.
02 — Carry the product’s identity beyond the interface.
Map textures, vivid colour, oversized typography and playful imagery give the presentation a recognisable voice. The surrounding composition matters as much as the chosen screen.
03 — Adapt the narrative across markets.
With the team, the work connected product moments, store copy and localised compositions. Paris and Montréal appear in the supplied explorations.
Explore the screens
What I took from it
The first encounter with a product often happens outside the app. That encounter deserves the same care as the interface.