Alexis DoreauBankin’ / FINTECH · PRODUCT & BRAND
A clearer relationship
with money.
Turning fragmented bank accounts into an understandable, everyday financial experience.
First product designer · Five years · Product & brand
Financial clarity, trust & design systems
The context
As Bankin’s first designer, I joined a product bringing accounts from different banks into one place. Mobile banking was still largely functional, fragmented and distant from everyday life.
The question
Before anyone could benefit from a clearer picture of their finances, they had to trust a new service with their banking information. How could the experience feel reassuring without borrowing the intimidating codes of traditional banks?
Design decisions
01 — Make trust part of every interaction.
With the team, I worked on the brand and product together: connection flows, explanations, synchronisation, errors and notifications. The experience needed to explain what was happening at the moments people might feel uncertain.
02 — Turn information into a useful picture.
Working with the team, I organised accounts, transaction categories and charts around everyday questions: where am I, what has changed, and what needs my attention? The complexity of different banks had to become a coherent financial view.
03 — Build a language that can grow.
Over five years, the work evolved into reusable components, navigation patterns and states across mobile, web and tablet. Loading, missing data and reconnection were part of the design, as much as the ideal screen.
How I would assess the value
Retrospective measurement ideas, not reported results.
- Value to keep in focus
- People who regularly gain a useful, up-to-date view of their finances.
- Signals to investigate
- Successful first account connection; return after the first synchronisation; understanding of the financial overview in user tests; recurring use by cohort.
- Trade-offs to watch
- Connection failures, stale data and the clarity of recovery flows. Opening the app more often is only valuable if it helps someone understand or act.
What I took from it
Design does not remove a system’s complexity. It decides which parts someone needs to understand, when, and in what form.